Why Direct Mail?

Direct Mail is Effective

Direct mail is still effective in bringing you a profitable return from your ad dollars. By matching the right mailing list of individuals likely to buy from you, direct mail focuses your ad dollars on the best consumers likely to respond to your message.

Here are some reasons on why direct mail works so effectively:

Direct mail can be highly targeted

Today direct mail can be precision targeted distribution by location, demographics, or other specialized selections. Don’t waste your ad dollars – only mail to the consumers that match the profile of your customer.

Direct mail can reach people during a particular stage of life

Life stage examples could include someone selling or buying a house, someone having a baby, or getting married soon.

Direct mail is personal and real

Everyone has a mailbox which means anyone can be sent a message directly into their hands. Direct mail is a great way to reach your audience, grab their attention, and connect with them on a personal level. Also, you can reach up to 98% of all addresses you choose!

Recipients open and read their mail

According to a study by the U.S. Postal Service (USPS), 53% of Americans read their mail, while another 21% at least scan it. This means that 74% of recipients will see your marketing message, which is more than other advertising mediums.

Digital Overload

According to Forbes, “As our digital footprint hits overdrive and Zoom fatigue kicks in, Americans are craving experiences outside of their computer screens. Email inboxes are overflowing, and people are growing numb to online ads. Direct mail marketing continues to deliver a personal and tangible alternative for customers suffering from screen overload.”

Direct mail has a great ROI

Direct mail delivers a great bang for your buck and has a median ROI of 29% which is higher than paid search and online display. Mail response can vary based on many factors but generally (if done right) mail will outperform most other advertising options. We make it our job is to discuss lists options, the right mail piece design and a strategy. Our suggestions will help you in making the right direct mail choices for your company.

Mail Has Great Retention

Unlike a radio ad, TV commercial or driving by a sign,
mail can be held on to for use later.

We invite you to contact us to discuss direct mail ideas that will make your business even more successful

Over the recent years we seen internet streaming, apps and website marketing companies evolve. As a result of it, we have seen an extreme fragmentation of consumers in the marketplace. However, direct mail is the one media you can still trust to reach just about everyone.

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